Why Video?

Experts predict that by 2019, 85% of the content we consume online will be video.

The makes sense. Research has shown that we are 5 times more likely to click on a video than to scroll through a piece of text.

The reason for this is simple: Video engages our most powerful receptive senses – sight and sound. In fact it’s believed 80% of the information we take in is via these two senses.

Businesses have already been utilising these facts to great effect. It’s now believed that businesses using video sell around 85% more than those that don’t.

Interview Filming
Green Screen Filming, High Quality Video

But it’s not enough just to create a video and hope for the best. As audiences become ever more discerning, it’s the businesses prepared to invest in high quality video content that will see their marketing efforts pay dividends.

At Colour Black, our reason for being is to make exceptional videos that help businesses of any size tell their story.

Think we can do something for you?

Give us a call.