Experts predict that by 2019, 85% of the content we consume online will be video.
The makes sense. Research has shown that we are 5 times more likely to click on a video than to scroll through a piece of text.
The reason for this is simple: Video engages our most powerful receptive senses – sight and sound. In fact it’s believed 80% of the information we take in is via these two senses.
Businesses have already been utilising these facts to great effect. It’s now believed that businesses using video sell around 85% more than those that don’t.